If you manage a social media account, here’s my best advice: Post the kind of stuff you actually like to see

If you manage a social media account, here’s my best advice:

Post the kind of stuff you actually like to see.

If you’re not interested in what you’re posting, why should anyone else be?

Yes, there’s a time for metrics, audience personas, and chasing the algorithm. But none of that matters if your content is boring.

Start with this: Make it interesting. Make it personal. And, above all, make it honest.

For example: you’re way more interested in this post because you’re wondering if our fearless leader Amy Frasure managed to land this cake flip a few months ago than you would be if I attached some random stock photo of “social media.”