May the Tik Tok ban be a reminder that … SOCIAL MEDIA DOES NOT MARKETING & ADVERTISING The world of social media should serve to point people to your own channels that YOU can control

May the Tik Tok ban be a reminder that …

SOCIAL MEDIA DOES NOT MARKETING & ADVERTISING

The world of social media should serve to point people to your own channels that YOU can control. Don’t put your entire marketing strategy and business plan in the hands of social media companies whose billionaires argue with other billionaires around the globe.

I’m a big fan of social media and an even bigger fan of it for sharing your story and message. But, you shouldn’t put all your eggs in one basket.

📢And young marketing people, please learn the basics and underlying principles of marketing and advertising. It’s so much more than a MacBook, Canva, and trending audios. Future you will thank you.