Want to reach real people

Want to reach real people? Be a real human. Or, well… at least pretend to be.

One of the tricky parts of my job is how easily we all get pulled into vanity metrics. Thousands of views. Hundreds of likes. It’s easy to forget we’re not creating for numbers on a screen.

Because most of the time, the goal isn’t to reach a million people. It’s to communicate with your people. And maybe even your potential people.

So let’s speak like humans. To humans. Not to the bots.