When you say three things, you say nothing

“When you say three things, you say nothing.” — Chip & Dan Heath, Made to Stick

I’m a recovering rambler and over explainer at heart. I’ve had to learn the hard way that good communication, whether marketing, writing, or speaking, isn’t about cramming in every little detail. It’s about stripping away the fluff so people can actually hear what you’re trying to say.

I’ve come up with a million little tricks to fight for clarity and keep myself from rambling… most of the time.

The part that ticks me off is it takes way more effort to say less.

But trust me. Your audience will thank you if you put in the work.